Service for Researchers

Media relations

The VCH Research Institute Communications Team can assist you with:

  • managing media requests for information and coordinating interviews;
  • writing and dissemination of your media releases about projects and publications.
Media Releases and Editorials
Do you have a study about to be published? Have you recently received an award or accolade for your work? Is your research improving patient care or reducing health care spending? Do you want your knowledge to be translated?

Working in partnership with your academic partner as well as grant funding agencies, we develop media releases about your latest studies, innovations and success stories. We can also assist with drafting effective opinion pieces or letters to the editor.

We develop stories to be used in a multitude of communication vehicles beyond those mentioned above, e.g. Twitter, newsletters, etc. Our goal is to get your research and the work of VCH Research Institute shared and noticed as widely as possible.

Media Training Services
Learn what makes news! We can help you understand what types of questions the media will ask you and how to effectively present your key messages. On-the-spot media coaching is provided for proactive media releases about your work, or if you are called as an expert and need support before your interview.

If you are doing a significant amount of media and are expected to handle queries of significant public interest or sensitivity, formal media training can be arranged in partnership with either UBC and/or VCH public affairs.

Key messages development
You have a story to tell, however, you need to be able to tell that story quickly and concisely in order for it to be effective. Picking out the key messages of a story can help you achieve a memorable ‘pitch’ with impact that receives media attention. Allow us to help you develop lay person-friendly key messages for the information or story you’re sharing.
Event and speaking opportunities
We need experts. VCH Research Institute, VCH, and our partners, including foundations and grant funding agencies, often seek researchers to tell their stories of innovation and findings to various audiences, including donors, the public, government, and health leaders.

If you have a speaking engagement booked, we can help with your presentation or we may seek your expertise to speak to a designated audience.

Websites, brochures, and other needs
We can assist you in developing the communication tools you need. If we can’t do it ourselves, we have preferred, trusted, vendors who can help. We’ll oversee your project to ensure its quality.
Stakeholder Communications

As a clinician or discovery scientist conducting research at Vancouver Coastal Health, you have many stakeholders, including:

  • Patients
  • Donors to foundations that support your work
  • Grant funding agencies
  • Government
  • Health authority leaders and operations managers
  • Health professionals
  • Associations
  • Students, trainees, residents
  • Department and faculty heads
  • Media

Part of our job is to help connect you to your stakeholders through a variety of activities, communication vehicles, and partnerships.

To ensure the confidentiality of VCH patients, residents, and employees, VCH Research Institute is responsible for directing and clearing all media calls. Media representatives visiting VCH sites must be escorted by Public Affairs personnel (or designate). Public Affairs must receive written consent from patents prior to media interviews. Documentary file producers must submit a written synopsis about their project to Public Affairs. If consent is given, a written agreement must be signed.

For more information on the Freedom of Information and Protection of Privacy Act, visit the Office of the Information and Privacy Commissioner.

How you can help: Recognizing your health affiliations

As a health researcher, you have a key role to play in raising the profile of health research in B.C. Your stakeholders recognize you in different ways, with academic stakeholders identifying with an academic title and affiliation, while health stakeholders (patients, donors to the hospital foundations, VCH senior leaders, Ministry of Health officials etc.) identify you with your health title. We ask for your help in raising awareness about VCH Research Institute in the following ways:


  • VCH Research Institute affiliation should be cited in research papers and on posters.
  • VCH Research Institute or a VCH health site affiliation should be used in all communications including e-signatures, newsletters, media interviews, public forums etc.


Researchers are encouraged to acknowledge VCH Research Institute's support by using the logo on websites, business cards, printed materials posters and other visual presentations. Download VCHRI logo.

Contact Vivian Sum, Communications Manager at if you need further support and information on brand usage.